iPhone 18價格/規格/上市時間懶人包整理，從新機發布學科技英文

‘Surprise and shine’: Apple to hold first major iPhone launch under new CEO next month

And, don’t generate the news, please refer to this one:

Apple’s new CEO is about to have his first big moment in the spotlight.

The tech giant announced it will hold an event on September 9, when it’s expected to reveal the biggest-ever change to its smartphone lineup : the first foldable iPhone. It’s the company’s first major product launch under John Ternus, who will take the reins from Tim Cook on September 1.

The event invitation includes the tagline “surprise and shine,” although it does not include any details about what Apple plans to announce.

Apple’s September event is widely considered to be the company’s most important moment of the year. The company will likely introduce other new phones and Apple Watches, as well.

But this year’s keynote will be about more than just new gadgets. It’ll also be the first opportunity for Ternus to lay out his vision for Apple.

Analysts expect Ternus to signal a fresh push into new AI-powered gadgets, given his hardware engineering background. That’s critical when Apple has been considered to be behind its peers in AI.

“Ternus could cement Apple’s device dominance in an AI enabled era,” Bank of America analysts wrote in an August research note.

A foldable iPhone would be the first major new hardware expansion under Ternus, according to Bloomberg. Samsung dominates the
niche but growing market for foldable phones, but some analysts think an Apple model could boost those phones’ popularity.

Samsung agrees.

節錄自 CNN新聞

in the spotlight

spotlight 原本是舞台上的「聚光燈」，所以 in the spotlight 就可以延伸理解成「受到眾人矚目、成為焦點」。例如：

◆ John Ternus will be in the spotlight at Apple’s September event.
（John Ternus 將在 Apple 9 月發表會上成為眾人焦點。）

生活中也可以使用：

◆ She doesn’t like being in the spotlight.
（她不喜歡成為眾人矚目的焦點。）

take the reins

CNN 報導使用 take the reins 描述 John Ternus 接替 Tim Cook。reins 原本是騎馬時控制馬匹使用的「韁繩」，因此 take the reins 就延伸成「接手掌控、接任領導」。例如：

◆ John Ternus took the reins from Tim Cook.
（John Ternus 從 Tim Cook 手中接任 Apple。）

也可以用在公司或團隊：

◆ Sean will take the reins of the marketing team next month.
（Sean 下個月將接手行銷團隊。）

lineup

CNN 提到 Apple 可能對 smartphone lineup 做出重大改變。 lineup 在科技新聞裡非常常見，意思是品牌的「產品陣容、產品系列」。例如：

◆ Apple may change its iPhone lineup this year.
（Apple 今年可能改變 iPhone 的產品陣容。）

◆ The company introduced three new models to its laptop lineup.
（這家公司在筆電產品線中推出三款新機型。）

foldable

今年 iPhone 新聞一定會大量看到的另一個單字，而原本 fold 就是「摺、折疊」，加上 -able 就變成「可以被摺疊的」。例如：

◆ Apple is expected to introduce its first foldable iPhone.
（Apple 預計推出首款摺疊式 iPhone。）

◆ Samsung has been selling foldable phones for years.
（Samsung 已經販售摺疊式手機多年。）

niche

CNN 在談到目前摺疊手機市場時，也使用了 niche。niche market 指的是規模較小、針對特定消費族群的「利基市場」。例如：

◆ Foldable phones are still a relatively niche market.
摺疊式手機目前仍是相對小眾的市場。

◆ It started as a niche product but later became mainstream.
（它一開始是小眾產品，後來逐漸成為主流。）

Aoife: Did you see that Apple is announcing its new iPhones this week?
（你有看到 Apple 這週要發表新的 iPhone 嗎？）

Charlotte: Yeah. I’m really curious about the foldable iPhone.
（有啊，我對那支摺疊式 iPhone 滿好奇的。）

Aoife: Same here. Apparently, it’s going to be Apple’s first foldable phone.
（我也是。聽說那會是 Apple 第一支摺疊手機。）

Charlotte: What about the iPhone 18 Pro? Is it getting a big upgrade?
（那 iPhone 18 Pro 呢？這次升級很多嗎？）

Aoife: Rumors say it’ll get a new chip, a better camera, and a smaller Dynamic Island.
（傳聞說會有新的晶片、更好的相機，Dynamic Island 也會變小。）

Charlotte: Sounds good, but I heard the price might go up too.
（聽起來不錯，但我也有聽說價格可能會漲。）

Aoife: That’s what I’m worried about. I’ll wait for the official price before deciding whether to upgrade.
（這就是我擔心的。我會先等官方價格出來，再決定要不要換。）

Charlotte: Are you interested in the new Dark Cherry color?
（那你對新的 Dark Cherry 顏色有興趣嗎？）

Aoife: Definitely. I want to see what it looks like in person.
（當然，我想看看實機到底長什麼樣子。）